Marisa Crawford
Hello! I’m a Brooklyn-based copywriter, editor, and content strategist who’s passionate about telling compelling brand stories. For the past 15 years, I've created marketing campaigns for a variety of clients including eBay, Harley-Davidson, The Ritz-Carlton, Bloomingdale’s, Pottery Barn, Oracle, and Xfinity.
I also write poetry, have edited two anthologies of pop culture writing, and co-host a podcast about 90s rock music.
EXPERIENCE
Freelance
Writer, Editor, Copywriter & Content Strategist, 2019 - Present
Creates marketing materials, multichannel campaigns, and content plans for home, travel, fashion, beauty, tech and lifestyle brands.
Contributes feature stories, columns, profiles and essays for a variety of publications, focusing on culture and the arts. Bylines in: The Nation, Harper’s BAZAAR, DAZED, Hyperallergic, VICE, BUST, Bitch, Ms., The Rumpus, Electric Literature, Polyester Zine and more.
eBay
Copy Manager, 2022 – 2024
Led copy direction for luxury fashion assets across @eBayWatches and @eBay Instagram handles, landing pages, events collateral and other platforms.
Wrote and edited copy for @eBayCollectibles and @eBaySneakers social media campaigns, landing pages, events collateral, and other platforms.
Directed story, wrote scripts, and interviewed talent for videos supporting significant brand initiatives, including eBay’s Authenticity Guarantee program.
Oracle Marketing Cloud, New York
Senior Copywriter & Content Strategist, 2016 – 2022
Led copy direction and content strategy for email marketing programs for a variety of brands including The Ritz-Carlton, Comcast, LEGO, and Harley Davidson.
Bloomingdale's, New York
Copywriter, 2012 – 2016
Crafted elevated, engaging, on-brand digital copy for luxury home, fine jewelry, and ready to wear assets, including product descriptions, landing pages, online articles, emails, and social media posts.
Responsys, New York
Copywriter, 2010 – 2011
Served as lead writer and contributing strategist on email marketing campaigns for brands including: Verizon Wireless, Disney, Kiehl’s, Lancôme, Giorgio Armani Beauty, YSL Beauty, InterContinental Hotels Group, See’s Candies and Clorox Green Works.
Pottery Barn, San Francisco
Copywriter, 2007 – 2010
Developed, wrote and edited on-brand copy across web, print and social channels, including website and catalog product copy and editorials, website articles, videos and homepage headlines, email marketing, social media, print ads, press previews and store signage.
EDUCATION
MFA, Creative Writing, San Francisco State University
BA, Creative Writing, University of Massachusetts, Amherst